Our Mission

To engage youth in a global movement  to end gender-based violence and advance gender equality through programming and support of youth-led initiatives intended to transform communities, nations and the world,

  • by promoting gender equality and sensitivity among global youth
  • building a community of like-minded individuals, initiatives and organizations

The Campaign


Alyse Nelson (Vital Voices), Jimmie Briggs (Man Up Campaign), Hibaaq Osman, Ricky Martin, Joanne Sandler (UNIFEM), Jennifer Buffett (NoVo Foundation), Peter Buffett (NoVo Foundation), Eve Ensler (V-Day)

Announced at the Clinton Global Initiative in September 2009 in collaboration with Vital Voices Global Partnership, Man Up is a global campaign to activate youth to stop violence against women and girls. Our call to action challenges each of us to “man up” and declare that violence against women and girls must end.

In order to break the cycle of trauma and misinformation unabated violence against women and girls bestows on individuals, families, communities and societies around the world, Man Up Campaign was created to give young people a voice in developing models of change that truly address this issue.

Through the universal platforms of sport, music, technology and the arts, Man Up Campaign is partnering with young men and women around the world by providing innovative training, resources and support to youth informed initiatives. This partnership works to build a network of young advocates and defenders, linking their efforts to those of community based and mainstream organizations, entertainment and sports communities, non-profits and corporations towards our common cause.

The Man Up Campaign brought together a prestigious team of delegates from 24 countries, along with artists, athletes and activists to launch a five-year campaign at an inaugural Young Leaders Summit in Johannesburg, South Africa during the 2010 FIFA World Cup. We plan to will to bring another group of delegates, artists, athletes and activists to a Young Leaders Summit in London in 2012.

In 2014 this same group of Man Up Delegates will gather again at World Cup 2014 in Brazil to share their experiences, build community, and further develop methodologies to strengthen their efforts.

This is a bold initiative and the first of its kind in that it is both youth led and informed. Over the course of the next five years and beyond Man Up will continue to expand both its resources and presence to build a worldwide community around our cause. Man Up Campaign continues to grow as partners, athletes, musicians, young leaders and people like you, join our team in tackling violence against women and girls.