Our Mission

To engage youth in a global movement  to end gender-based violence and advance gender equality through programming and support of youth-led initiatives intended to transform communities, nations and the world,

  • by promoting gender equality and sensitivity among global youth
  • building a community of like-minded individuals, initiatives and organizations

How We Work

Sport

The way a team plays as a whole determines its success. You
may have the greatest bunch of individual stars in the world,
but if they don't play together, the club wont be worth a dime.
-Babe Ruth

Sport is our vehicle.

Man Up uses sports to educate and empower young people. At the 2010 World Cup, Man Up will host the first-ever Youth Summit to address violence against women and girls.

The Summit will pioneer a youth movement of young advocates who will carry the torch of change into their communities. This movement will make clear that violence against women and girls will not be tolerated.

Every community across the globe can tap into the international appeal of sports, particularly soccer, as a way to inspire and engage young people.

Music

Music is what life sounds like. -Eric Olson

Music is our vehicle.

Man Up uses music to educate and empower young people.

Every community across the globe can tap into the international appeal of music, particularly hip hop, as a way to inspire and engage young people. Music offers a universal medium through which to build community, share stories and transform the world.

Man Up harnesses the universal and transformative power of music to engage young people in a way that is real, immediate and accessible to stop violence against women and girls.

Man Up will 1) bring together artists from all over the world, including those from conflict and post-conflict zones, where they can exchange ideas, artistic expression and discourse on VAW issues affecting them; and 2) provide educational and networking opportunities for young artists, performers and activists.

Technology

Technology is changing the world and youth leaders are using it to change the world. We will use Open Source Technologies so that our youth leaders can build proficiency and afford to use the technologies aide in developing capacity and professional skills of our participantes. Man Up Campaign use of Internet and Mobile Device technology within our organization and in our programs will facilitate:
  • Education
  • Create Awareness
  • Foster Community
  • Engagement
  • Advocacy
  • Develop Capacity
  • Fund Raising